World Class UI/UX
VAPP has a Powerful Panel that has a World Class UI/UX and top of the line features that make Campaign tracking, Performance Tracking, Insight Generation and Reporting almost flawless. The tracking feature also has integration options with Google Tag Manager. Add a touch of excellence to your Campaigns.
Don’t Limit Yourself to Delivery Reports, go a Step-further to Engagement Report
Almost all SMS systems provide Delivery Reports or Click reports as a Measure of Customer Engagement. Well, we go miles further. VAPP gives you report on Customer Journeys, time spent, Pages Visited, Positive and Negative Engagements, Bounce Rates, Location, Handsets and much more.
Integrate Transactional-OTP messages with Robust API
Automate sending and receiving SMS from any website, CRM, or application. Access SMS APIs with sample codes and take it live effortlessly. The APIs are robust and scalable for your unique business cases.
Call Tracking
Integrate IVRs with SMS and track what Data Sets lead to Calls and Engagement. This feature enables Marketers to track What Data Sets result in call Backs/Missed Calls and helps figuring out which segments respond to your Communication and finding out Power data Sets
DLT GuideLines
Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform.
It has been issued in the public interest to control the SMS spam from various marketing firms. DLT scrubs every message sent and rejects the ones which don’t have approved Entity IDs, Headers, Consent or Content Templates. DLT mandates approval of Enterprise, Related Headers, Consent Templates and the message Content before an enterprise can start sending them.
Earlier the bulk SMS providers were required to register with TRAI. With the updated rules, whoever wants to send promotional or transactional SMS to their customers needs to be DLT Registered.
All telecom operators have their own websites to register for the DLT
Registration questions
Here are the answers to some of the most common questions about DLT registration
To start with, you need to register you Company with the DLT. A unique Principal Entity ID Called PE ID will be generated which is needed to be submitted with your telemarketer. All platforms now charge a small one-time fee for DLT registration. Documents Needed: Incorporation Proof like COI, GST Number or PAN Card One Letter of Authorization will be issued which will contain the Name and Number of the Person of Contact. The approval of the PE ID takes a day or two.
Brands need to register a 6 Digit Header which links it to their Brands or Company Name or Websites they own. If DLT finds them un-related, there are high chances of rejection. If a header is already taken, Bad Luck, because as per the new rules, no two entities can use the same Header.
For Service Explicit Messages, also called Opt-In messages, DLT demands a Consent Template, in-case a user Complaints. A Consent Template should Contain a basic text saying that Consent is given for Sending Messages for Transaction Info and Follow Up Offers.
This is where stuff gets a bit tricky. The new guidelines solicit that the brand mentions it’s name somewhere (usually the end) of the SMS. Various Parts of the Message have to be Word to Word while portion which has numbers or links, which change very often, can have a variable string attached.
Vapp Vs Rest
| # | Vapp | Few Other | Rest |
|---|---|---|---|
| Delivery Report | ✔ | ✔ | ✔ |
| Link Shortening | ✔ | ✔ | ✔ |
| SMS Customisation | ✔ | ✔ | ✔ |
| Click Level Number Tracking | ✔ | ✔ | X |
| Link Click Individual Customer Engagement Journey | ✔ | X | X |
| Database Performance Tracking | ✔ | X | X |
| Content Performance Tracking | ✔ | X | X |
| Landing Page Performance Tracking | ✔ | X | X |
| Database wise Callback Tracking for Real Estate Campaigns | ✔ | X | X |
| Dtabase Cluster Analysis | ✔ | X | X |
| Project Segmentation | ✔ | X | X |
| Location Tracking | ✔ | ✔ | X |
| Automatic ChatBot,WhatsApp & IVR integration on Landing | ✔ | X | X |
| Handset Tracking | ✔ | ✔ | X |
| Month on Month Performance Tracking | ✔ | X | X |
| World Class UI/UX | ✔ | X | X |
| Event Tracking (Add to Cart,Purchase, etc)Phone Number | ✔ | X | X |
API Implementation
SMS still is the Cheapest source of Authentication using OTPs or Communication of Transactional Information like Delivery Status or Documentation Status. If you are looking for an API with rock solid encryption, we have got your back.
Reseller
100+ Digital Agencies and Resellers have already switched to VAPP and enabling their clients to target more accurately and improving their very own Performance Marketing operations. If you want to explore VAPP, we’ll give you a bunch of Free Credits to try out our platform. Join the Team and let’s disrupt SMS.
Reseller
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