E-commerce success has largely been a function of personalization and understanding customer journeys. In E-commerce, SMS has largely been associated with either transactional messaging or sending occasional reminders. But not a lot of effort has been put on understanding the potency of these reminders. A lot can be garnered about user behaviour from these SMS reminders.
That is where VAPP's SMS tool performs its magic. VAPP has been built to understand the Customer Engagement behaviour and this analytics enables marketers to understand the trigger points of the Engaged audience and enable personalization of Communication.
By identifying the user behaviour of the ones getting engaged and the segment of audience getting engaged and the nature of Content that engages more, marketers are able to accentuate focus on building more meaningful relationships with their audience, which in turn translates into higher degree of transaction.
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